Chief Marketing Officer (CMO) - BRI Finance (CAR) - Bekasi

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance (CAR) in Bekasi and lead our strategic marketing initiatives to drive growth and customer engagement. This role offers a unique opportunity to shape the financial services landscape in Indonesia's financial hub. As CMO, you'll be responsible for developing and executing marketing strategies that enhance brand visibility, customer loyalty, and market share in the competitive financial sector.

Bekasi, known for its strategic location and robust economic activity, serves as the perfect backdrop for this leadership role. You'll work alongside a talented team to innovate and implement marketing campaigns that resonate with our target audience, leveraging cutting-edge tools and technologies to stay ahead in the industry.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement.
• Lead cross-functional teams to create and manage marketing campaigns across digital, traditional, and social media channels.
• Analyze market trends and customer data to identify opportunities and refine marketing approaches.
• Collaborate with the sales team to align marketing efforts with sales goals and targets.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Stay updated with industry best practices and emerging trends to ensure our marketing strategies remain innovative and effective.
• Build and maintain strong relationships with key stakeholders, including clients, partners, and internal teams.
• Drive customer acquisition and retention through targeted marketing efforts and personalized customer experiences.

🎓 Kualifikasi & Syarat

• 10+ years of experience in marketing, with a proven track record in financial services or related industries.
• Proven experience as a Chief Marketing Officer or equivalent leadership role.
• Strong understanding of digital marketing, including SEO, SEM, and social media marketing.
• Certifications in marketing or related fields (e.g., Google Ads, HubSpot, or other relevant certifications).
• Excellent analytical and strategic thinking skills, with the ability to drive data-informed decisions.
• Proficient in using marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Strong leadership and team management skills, with the ability to inspire and guide a high-performing team.
• Fluency in both written and spoken English and Indonesian.

🛠️ Keahlian

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